![]() Opinions expressed in this article are those of the guest author and not necessarily MarTech. My guess is that Flickr isn’t counting on having many Pro or Ad Free users in the future, and is looking forward to increasing its display ad inventory. If it’s at the same price that Pro accounts have been (about $25), it means Pro users will be able to enjoy an ad-free Flickr for about half the price of new “Ad Free” account holders. But they don’t have to switch Flickr’s help page says that existing Pro users will still be able to renew their Pro account in the future. Today’s Flickr changes, along with the promise that Yahoo will monetize Tumblr, appear to be a couple steps toward changing that downward display trend.Įxisting Pro users can switch to a free account by August 20th and still enjoy all of the new things announced today … while also seeing ads. In Yahoo’s latest earnings report, the company announced that revenue from displays ads was down 11 percent year-over-year. ![]() The only logic behind that seems to be that Yahoo really wants to be able to show more ads to Flickr users. (There’s also a “Doublr” account level that offers two terabytes of storage, not one.)īy doubling the price of the paid account and killing all the benefits except not seeing ads, Yahoo is practically begging Flickr users not to have paid accounts. All other benefits of paying to use Flickr are gone. The ad-free account is now $50 per year (double the old Pro price), and the only benefit it offers is the ad-free experience. Flickr offers a free photo/video cloud storage plan and paid plans for 5.99 (USD) a month or 49.99 (USD) a year which averages 4.17 (USD) a month. Starting today, Flickr is offering Free and Ad-Free accounts. It’s a dramatic change to Flickr’s previous account tiers.īefore today, Flickr Pro accounts ran about $25 per year and included several benefits that Free accounts didn’t have: It looks like there’s something more to today’s series of Flickr announcements than just bigger images, more storage and a shiny, new design: Yahoo really wants to show more ads.Īs you probably heard, Flickr has upped its base storage for all users to an astonishing one terabyte of data.
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